The next BIG thing
One of the most common misjudgements of innovation is the assumption that the focus should be on the solution. In fact, it is derived from identifying the problem accurately.
At 3fD we have the kind of human creativity that unlocks opportunity. It is more than a process, it is a state of mind. One that doesn’t assume, but questions and then seeks validation.
“Innovation is solving a problem a new way.
A good product is when there is a good reason to do so.”
Coming to us with a fully considered brief implies that our creativity is to be restricted to implementing “the solution”. We are happy to do this, but engaging with us earlier, when there is just the desire to do something more, allows our creative input to help identify opportunity that may otherwise be missed.