User Experience, UX
At root level we employ designers that are empathetic. We understand that we are designing for people and put this first when we assess our work. “Designed by humans for humans” will with the right mindfulness achieve great designs. However, sometimes we need to explore behaviour to discover how a product can improve life. Ethnographic research can not only highlight opportunities but can also help to avoid getting it wrong too.
We offer an approach to each project that can suit all budgets and remain appropriate for the intended audience.