The internet marketplace has become the biggest, and the medium of choice for selling is very much video. Waiting for a product to be made is too late in many promotional campaigns.


You have a vision... but seeing is believing.

Right from the very first moment of inspiration, CGI can be used to motivate those around you with your vision. Unconstrained by everything except imagination, CGI enables us to communicate ideas in a convincing and exciting way. The days of marker pen renderings and blue foam models are fading; these traditional tools can’t compete with virtual models and moving images when it comes to influencing and energising an audience.

The close relationship between product designer and CGI artist allows for meaningful communication before the need for more considered engineering solutions. This is very useful when trying to galvanise opinion or influence an investor before embarking on a product development.

Using the impossible to explain the possible.

As with so many of our favourite movies, the wonder of CGI is the ability to create the unimaginable. In design, it is this same disregard for the physical world that allows us to show a product’s normally hidden secrets. Whether it’s a tour inside a jet engine at full throttle, a display of light moving through projector, or vapour being produced inside a vaporiser, the ability to show the impossible allows for highly stimulating communication.

Putting product virtually in your hands.

The trouble with physical prototypes is that they are in themselves not real. They are simulated models of something that will eventually be made using different techniques and different materials than those used for the prototype. Even the best model makers can't disguise the smell of paint or the need to handle with care.

A prototype to prove usability and function is one thing, but when it comes to how a product will look and behave there is no replacement for a CGI virtual prototype. Whether it is viewed on VR goggles or a standard screen, the viewer will receive a clear understanding of what the product is about without the functional inadequacies of a physical model.

A virtual prototype, unlike its physical predecessor, can be copied and exported across the world to any audience by attachment to an email. Sharing prototypes with an audience has always been a stressful experience; the fear of poor handling by less aware recipients is inevitably a concern. Sometimes, so much so that products at trade shows or consumer tests can often come with a ‘do not touch’ policy. In contrast, the virtual prototype can be viewed by anyone with the peace of mind that they won't break it.

Selling the vision… the difference between high demand and tumble weed.

The way we choose what to buy online has massively changed the way products are marketed and sold. With a consumer market that’s bigger than ever, so many people are just one click away from discovering your product. How you engage them is the difference between high demand and tumble weed.

Right now the best medium for communicating online is video and like much of the movies we watch, these videos can be achieved by manipulating computer graphics. The 3D graphics in the case of product promotion are, however, the same as those used for developing the product. With the aforementioned relationship between CGI artist and product engineer, the promotional video can be produced long before the actual product is manufactured. This way, the product in the video will be almost indistinguishable from the production item.

Our CGI production artists have film and television experience, render farms and production facilities that can make your product launch look like a Hollywood blockbuster if necessary.

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