It is a deliberate decision by many to choose a product based on the familiarity they have with its brand. Form, materials and surface finish are used to communicate brand values. We will work with our clients to achieve the appropriate brand language for the right market placement, to express the right core values, and to make a lasting impression through effective brand touchpoints.
Beyond the moment of purchase a great product delivers on brand values. How a product behaves is a big part of delivering those values. The tactile ‘click’ that serves you, the soft touch detail that loves you, the robust function that reassures, and the price performance ratio are how brand expectations are met. Our designers champion these values to ensure that design intent is realised.