The XR8 is continuing to make headlines. 

Edd Mowbray, Farmers weekly, explored it's engine power, weight and mechanism to give its readers a unique view on just how truly beautful this piece of machinery is. 

The wonderful thing about the digital environment for exploring thought and sketching ideas is that you do so in 3D. This allows your brain to visualise the real amount of space that is available, the true proportions that implementing a notion may put on the final form. Manipulating geometry in 3D space presents hard to see opportunities very early; before everyone has committed to the first reasonable idea.

“With people working harder and longer hours, the boundaries between work and social life are becoming increasingly blurred. As a result, workers are choosing working environments that support their pursuit for physical and mental wellbeing, as well as offsetting the demands of their always-on lifestyles”.

“It was really important to us that the device didn’t feel punishing or negative. Instead we wanted to inform and empower consumers by giving them a simple and clear insight into the water usage and giving them the choice of whether to use more or adapt their habits in order to conserve."

The possibilities of new, "super" materials are all so tantalising and exciting, but many of them remain confined to the laboratory and are not yet in the hands of designers and engineers. So what can design companies, engineers and their clients do right now to help move this forward and be a part of bringing this innovation to market?

How do you go about forging a path in a new market? This was the question Eureka magazine asked our Senior Partner, Austen Miller.