Austen Miller Responds to UN Announcement Regarding Plastic in Our Oceans6 December 2017
Only last week we turned down a request for a new project based on environmental issues: taking a perfectly good product and making it a disposable item for a commercial advantage.
This is an extreme case where we were in the position to make a moral choice. But as a design business we can’t simply refuse to work on projects out of some sanctimonious belief that the world should somehow work differently.
There are ways that design can help to reduce waste and as a team of individuals who share this planet we know where we can make a difference and at the same time make new product development more efficient.
Designing well, means creating products that are more likely to achieve their lifetimes. Products that are built to do a job and not expire early creating an avalanche of costs and waste materials.
Designing to be right first time means not producing endless plastic samples for testing, learning our errors and then throwing them away.