At the coalface
Our reputation is for game changing products but the card up our sleeve is our commitment to manufacturing.
To be truly agile, manufacturing needed to be included in the design process. It is not enough to simply solve a problem, but to offer a solution with the target cost in mind. By establishing our own manufacturing capability in the Far East, we have the capability to evaluate concepts early in the process.
Pushing the limits of what can be done requires design and manufacturing to operate as one. The most liberating idea for a product is useless if no one is willing to make it.