IDEATION

The natural creativity of the individuals in the 3fD product design team is made 'hyper' by the sheer variety of challenges that come through the door. 3fD is a melting pot for ideas drawn from a diverse range of industries.

'Hyper'- CREATIVITY. Is that more than usual?

The demand on our creativity is not simply for our visual sensitivity, but for our knowledge of trends, engineering and science. We are responsible for illustrating beauty as well as devising clever mechanisms. We even create new production techniques to make innovation possible.

Alternative materials, innovative processes, and new techniques constantly add to the 3fD toolbox; tools to create fashionable and marketable product difference.

Our creative difference can be your competitive advantage.

There are those creative moments when we are solving the "how", and there are those when we are imagining the "what if".

We use these creative attributes to empower companies with “strategic design”; a valuable tool to help companies not only anticipate change, but drive it. It is currently accepted, that to survive in an increasingly competitive global market with rapid product cycles, strategic design is vitally important. 

3fD can work on discrete solutions to specific briefs, or used to the full, we can help visualise the scope of choice that is available, inject our own intuition, and provide means to evaluate the unknown.