Home of the 360 Cup - Drinks all round!

The 3fD approach to innovate new products for new markets has another winner! The 360 cup has created a brand new SKU to capture a large share of the highly competitive children’s drinking cup market. 

After spouted cups came non-spill spouted cups. We applied progressive thinking to visualise a new category of non-spill 'rimmed' cups that could be drunk from all round the edge. Furthermore, we created the technology that made the vision possible.

Non-spill spouted drinking cups is one of the largest markets in childrens products. Many large brands have been restricted from getting into the market due to significant patent protection.  Since 2000, the 3fD cup has enjoyed the benefits of being unique in a new category of drinking cups. Recently, we have enhanced the product with new IP to enjoy a world wide market with what is fast becoming the must-have childrens drinking cup.

Licenced to Sassy as the Sassy Grow-Up Cup.