Myyfeed28 September 2012
Myyfeed® was created in 2011 when a young mum posed a problem to her brother. She experienced great difficulties when feeding her child formula milk on the go and expressed her frustrations on the current feeding apparatus, method and process.
Together with her feeding experiences as a mum and the technical creativity of Ash the problem was solved and the Myyfeed® was born.
By collaborating with 3form Design, this allowed Ash and his team to design and develop a unique and novel product for the baby feeding market.
Myyfeed® is a patent pending technology...
...which stores a measured amount of hot water and Formula milk powder separately in 1 device. When a feed is required the Myyfeed® can be activated to allow mixing of the hot water and Formula Milk powder to take place, once mixed the milk can be fed to your child as the Myyfeed® can be transformed into a baby feeding bottle by attaching a teat.
3form Design turned Ash's good idea into a viable product, and created the concepts shown above.